Marketing And Advertising Regulations For RTOs
Review and update your marketing policies and procedures in line with the RTO standards
9 January 2023 | 12:30 PM - 2:00 PM
Regardless of the marketing channel or method used, how students are recruited, or who is actually providing the information; the RTO must ensure the accuracy of its marketing.
About this Webinar
For more than 10 years ASQA has been reporting that potentially almost 50% of RTOs are misleading consumers.
The recent focus is about information available about courses’ duration, entry requirements, and delivery modes. The regulator expressed concerns about how RTOs advertise course duration on their websites. ASQA’s review found that in many cases information was either absent, widely variable in relation to the same qualifications, or inconsistent in terms of the way it was presented.
The RTO is ultimately responsible for ensuring transparent and accurate information about its services and performance is accessible to prospective learners and clients, regardless of any arrangements to have this information distributed on behalf of the RTO.
What you will learn
This webinar will help you to establish systems to manage the processes to create, publish, and distribute marketing information, as well as monitor the recruitment of students.
You will learn how to create a Quality Assurance process to approve marketing resources, and to ensure that information provided accurately describes your RTO’s training and assessment practices.
By the end of the webinar, you will be able to use the marketing flowchart and the Marketing audit form, and other actionable strategies you can implement right away.
You will be provided with some case scenarios to illustrate best practices, and will explore strategies to develop and monitor marketing content in line with Standards 4 and 5.
Objectives
Learning
Application
Impact
01
Learning
Understand RTO requirements for marketing practices
Identify the minimum information that must be published by the RTO about its services and performance
Identify strategies to monitor marketing practices
02
Application
Audit current marketing material, within two weeks
Update all current marketing material, within three weeks
Review and update marketing policies and procedures in line with new RTO standards, within one month
Meet the facilitators
Javier Amaro
Marketing And Advertising Regulations For RTOs
Join us in this insightful webinar with our expert speaker Javier Amaro.
We only have a few slots for the webinar so make sure to secure your spot today!
A Statement of Attendance is issued on completion of live event activities.
The webinar was excellent, and so was the level of detail in the information you provided. Thank you so much for your generosity in both time and resources you shared. Fabulous!
Charlene Carpenter
This was a very well organized and well-presented learning session. Javier was great, showed great patience and answered all questions timely and clearly.
Janet McCracken
I really appreciated the resource documentation and how the presenter went through each of those documents and how to utilise them
Zoe Solomon
Very informative
Peter Trikaliotis
Informative, clear discussion which allowed questioning
Rondel Dancer
I found the webinar extremely helpful. Javier did an amazing job answering questions and explaining each step.
Deborah Brodtman
Thank you for the very informative session. I look forward to registering for sessions like this in the near future.
Neil Williams
The resources provided were very practical and are going to be extremely useful as I prepare for my re-registration audit. Thanks for running such a valuable webinar.
Nicole Maloni
Javier is an excellent presenter who knows his subject matter and how to present it so that everyone can understand. Because this particular topic is complex additional time was required. Javier did something that does not happen very often - he asked if participants could stay on longer and he didn't rush through the final points of the session. I have found that every interaction with Insources has been professional, informative and completely relevant to my work. Thank you
Judith Evans
Excellent. Will highly recommend.
