G.03/25 Solent Circuit, Norwest, NSW, 2153

Marketing And Advertising Regulations For RTOs

Review and update your marketing policies and procedures in line with the RTO standards

29 October 2024 | 12:30 PM - 2:00 PM

Regardless of the marketing channel or method used, how students are recruited, or who is actually providing the information; the RTO must ensure the accuracy of its marketing.

About this Webinar

For more than 10 years ASQA has been reporting that potentially almost 50% of RTOs are misleading consumers.

The recent focus is about information available about courses’ duration, entry requirements, and delivery modes. The regulator expressed concerns about how RTOs  advertise course duration on their websites. ASQA’s review found that in many cases information was either absent, widely variable in relation to the same qualifications, or inconsistent in terms of the way it was presented.

The RTO is ultimately responsible for ensuring transparent and accurate information about its services and performance is accessible to prospective learners and clients, regardless of any arrangements to have this information distributed on behalf of the RTO.

What you will learn

This webinar will help you to establish systems to manage the processes to create, publish, and distribute marketing information, as well as monitor the recruitment of students.

You will learn how to create a Quality Assurance process to approve marketing resources, and to ensure that information provided accurately describes your RTO’s training and assessment practices.

By the end of the webinar, you will be able to use the marketing flowchart and the Marketing audit form, and other actionable strategies you can implement right away.

You will be provided with some case scenarios to illustrate best practices, and will explore strategies to develop and monitor marketing content in line with Standards 4 and 5.

Objectives

Learning
Application
Impact

01

Learning

Understand RTO requirements for marketing practices

Identify the minimum information that must be published by the RTO about its services and performance

Identify strategies to monitor marketing practices

02

Application

Audit current marketing material, within two weeks

Update all current marketing material, within three weeks

Review and update marketing policies and procedures in line with new RTO standards, within one month

Meet the facilitators

Javier Amaro

Marketing And Advertising Regulations For RTOs

Join us in this insightful webinar with our expert speaker Javier Amaro.

We only have a few slots for the webinar so make sure to secure your spot today!

A Statement of Attendance is issued on completion of live event activities.
Non-accredited training. This does not lead to an AQF Qualification

Book Event

Marketing And Advertising Regulations For RTOs
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Available Tickets: 100
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