Review and update your marketing policies and procedures in line with the RTO standards
9 January 2023 | 12:30 PM - 2:00 PM
Regardless of the marketing channel or method used, how students are recruited, or who is actually providing the information; the RTO must ensure the accuracy of its marketing.
About this Webinar
For more than 10 years ASQA has been reporting that potentially almost 50% of RTOs are misleading consumers.
The recent focus is about information available about courses’ duration, entry requirements, and delivery modes. The regulator expressed concerns about how RTOs advertise course duration on their websites. ASQA’s review found that in many cases information was either absent, widely variable in relation to the same qualifications, or inconsistent in terms of the way it was presented.
The RTO is ultimately responsible for ensuring transparent and accurate information about its services and performance is accessible to prospective learners and clients, regardless of any arrangements to have this information distributed on behalf of the RTO.
What you will learn
This webinar will help you to establish systems to manage the processes to create, publish, and distribute marketing information, as well as monitor the recruitment of students.
You will learn how to create a Quality Assurance process to approve marketing resources, and to ensure that information provided accurately describes your RTO’s training and assessment practices.
By the end of the webinar, you will be able to use the marketing flowchart and the Marketing audit form, and other actionable strategies you can implement right away.
You will be provided with some case scenarios to illustrate best practices, and will explore strategies to develop and monitor marketing content in line with Standards 4 and 5.
Objectives
Learning
Application
Impact
01
Learning
Understand RTO requirements for marketing practices
Identify the minimum information that must be published by the RTO about its services and performance
Identify strategies to monitor marketing practices
02
Application
Audit current marketing material, within two weeks
Update all current marketing material, within three weeks
Review and update marketing policies and procedures in line with new RTO standards, within one month
Meet the facilitators
Javier Amaro
